Digital Media Pr

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Allan Schlosser is founder and president of Digital Digital Media PR, Inc. and its Digital Media PR's client list is led by LG Electronics, a $45-billion global leader in consumer electronics and mobile communications and the inventor of the transmission system for digital high-definition television (HDTV). Established in 1988 as Potomac Public Relations, our firm has represented such clients as Casio, the Consumer Electronics Association (CEA), Harris Broadcast Communications, and Thomson Multimedia (the company that acquired RCA Consumer Electronics from General Electric). Prior to the adoption of the ATSC Digital Television Standard by the FCC, Mr. Schlosser served as strategic PR counsel to the seven-member Digital HDTV Grand Alliance (AT&T, General Instrument, MIT, Philips, Sarnoff, Thomson and Zenith), developers of the technology upon which that standard is based. During 1987-88, Schlosser held the position of senior vice president for public affairs at Wolf Trap, America's national park for the performing arts, where he had lead responsibility for public relations, advertising, marketing, government affairs, special events and television productions. From 1982 through 1987, Schlosser was vice president of communications at what is now the Consumer Electronics Association, where he directed a full array of public relations programs and served as a spokesman for both the industry and its International Consumer Electronics Show (CES), the largest annual trade show in this hemisphere. During his tenure at CEA, he coordinated the PR efforts of the Home Recording Rights Coalition (HRRC) in its successful defense of the consumer's right to record over-the-air TV programming for personal, noncommercial use, a principle upheld by the U.S. Supreme Court in the landmark Sony v. Universal Studios decision (1984). From 1980 to 1982, Schlosser was vice president of government affairs at Carl Byoir & Associates, then America's third-largest public relations firm. At Byoir his account responsibilities ranged from Prudential-Bache and Overseas Private Investment Corporation to Saks Fifth Avenue and the Cognac Bureau of France. From 1971 through 1979, Mr. Schlosser managed government relations at the United States-Japan Trade Council, where he rose to the post of executive vice president, and prior to that was a press and legislative assistant in the U.S. House of Representatives. Mr. Schlosser held public affairs assignments at the U.S. Military Academy, West Point, N.Y.; with the 1st Cavalry Division (Airmobile) in Vietnam; and with Pacific Stars and Stripes, the armed forces daily, in