Pure Fishing

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Pure Fishing is among the world s largest fishing tackle companies. Its global manufacturing, sales and marketing organization includes more than 1,400 employees and six regional operating centers worldwide. The company s portfolio is comprised of leading tackle brands such as Abu Garcia, Berkley, Fenwick, Johnson, Mitchell, Red Wolf and Spider products. Pure Fishing is dedicated to helping anglers catch more fish. The company s mission resides in increasing the efficiency, diversity and profitability of fishing tackle distribution and to enhance the productivity of the world's fishable waters. Pure Fishing is headquartered in Spirit Lake, Iowa, with products available at retail stores nationwide.