Wheel Werks

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Wheel Werks, Inc. was founded in 1986 by Mike Pruess. Mike has spent his entire career in the wheel and tire business, working his way up the ladder from "tire busting" to supervisory roles and finally becoming the "chief cook and bottle washer" calling his own shots. Early on he saw an opportunity in the market. * Cars came from the factory with very boring wheel and hubcap options * There was an increasing interest in performance tuning for street legal cars * Reducing the weight of the wheel and matching it with the right tire could dramatically improve the performance * Aftermarket wheel manufacturers were starting to spring up on the coast and around the world * Wheel fitment required a lot of technical expertise and there were very few people who had that expertise * With the right equipment, wheels could be "adjusted" to fit a wider variety of vehicles * Wheels, like other car parts, got damaged and could be repaired * Custom wheels became more and more exotic and expensive * Businesses that could repair wheels were almost non-existent * Tire manufacturing became more sophisticated and * Most tire manufacturers were only interested in selling tires in order to get the other service business