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Marketing Management Analytics, formerly known as Media Market Analytics, helps companies answer business questions that are required to improve marketing investment. Forecasting, Marketing Mix Analysis, Optimization, Portfolio Management and What-If Planning & Simulation are among the company's services. Jenny Craig and Toys "R" Us are among MMA's clients. Company tools honed through 15 years work with many of the world s leading brands and products. They are designed to increase a company s return on ROMI by at least 15 percent in the first year of operation. Marketing Management Analytics, a private company with around 120 employees, is based in Wilton, Conn.