First Choice Power

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First Choice Power serves more than 200,000 electric customers throughout Texas. The company is one of Texas largest retail electric providers, and is based in Fort Worth, Texas, with additional offices in more than 20 cities. When Texas began deregulation, First Choice Power was founded as the retail electric provider for Texas-New Mexico Power Company. It is a $500 million company led by a team experienced in the Texas deregulated market. Through the First Choice Power Fund, a division of the PNM Resources Foundation, First Choice Power supports nonprofits and educators in Texas.