Cbc Latrobe Acquisition

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From its distinctive green bottle to the many legends its fans perpetuate, Latrobe Brewing Company s Rolling Rock Beer is among the most popular of adult beverages in the United States. The brewing company, founded in 1893, first produced locally popular Latrobe Pilsner and Latrobe Old German. It wasn t until 1939 that Rolling Rock Beer was born. The beer has been popular ever since. Latrobe Brewing is located in Latrobe Penn., at the foothills of the picturesque Pennsylvania Allegheny Mountains. The brewery holds tours, and people can see the brew house, the kegging line and the brewery s state-of-the-art packaging system. Rolling Rock s enduring mystery has been the number 33, printed on each bottle. It has engendered a mystery and speculation that it is the vat number, the age of the brew, even that it is the 3 and 3 set-up of a standard six-pack.