Online Business Source

Write a Review702-688-3281

WHY is it important to have a WEBSITE for your BUSINESS? BECAUSE people are online. If you’re looking for an audience. More customers. Or people to influence. The WEB is where your business needs to BE. With over 78% of adult americans using the internet and an astounding 2.2 billion people online worldwide. It’s NO surprise that small businesses with WEBSITES experience an average of 39% Greater revenue PER year than those without WEBSITES. According to the small business administration. But what if MY consumers Aren’t online? AT O. B. S. We GET asked this question ALL the time. For example. Sometimes OUR clients refer to their consumers from an older demographic. We always tell them that they would BE surprised AT the amount of adults over 50 using the internet. When ROY Williams (business guru and NEW York times bestselling author of “secret formulas of the wizard of ADS”) was giving the keynote AT a trades conference in LAS vegas. The chairman of the organization asked HIM to avoid mentioning the internet because nearly ALL their 1.600 members were over the AGE of 55. Surprised by HIS request. Williams decided to start the talk by asking the crowd. “HOW many of YOU have used a search engine within the past seven days to research a product or service YOU were considering purchasing?” almost instantly. Over 95 percent of the members raised their hands, a personal example: MY gramps is an OLD fashioned MAN WHO frankly Didn’t care for computers until after HE retired in 2002. But NOW AT 70. HE Can’t GET enough of HIS ipad or sharing vacation pictures with HIS friends on FACEBOOK. (YES. That’s right. MY gramps is on FACEBOOK with HIS friends). When I asked HIM WHY HE changed HIS mind about the internet. HE simply said. “It’s convenient. That’s where everybody and everything is. It’s the fastest WAY to DO or find or share anything. ” your consumers are online. Trust US. BECAUSE it establishes CREDIBILITY. WHEN consumers can’t find a Company online it raises a RED flag. Does this Company really exist? CAN I trust them? are they trying to scam ME? people are more skeptical than ever. Even when consumers don’t purchase online. They research and look online before they BUY. In fact. 58 percent of global online consumers said they more likely to trust a Company with “owned media. ” such AS a Company with a WEBSITE. Versus ONE WHO Doesn’t (Nielsen advertising survey. 2012). When YOU have a good WEBSITE. It gives people a peace of mind about your business. Whether You’re selling a product or service. Or simply providing information. It’s important for your business to have a WEB presence in order to establish credibility. Because It’s a great WAY to build your brand, a WEBSITE lets YOU brand your business like never before. WEBSITES give YOU unlimited Freedom to determine HOW your business looks to your customers. WEBSITES are flexible and CAN grow AS yours business evolves. And they Also allow your business to BE available around the clock. Even during OFF business hours. ADD to this that WEBSITES are ONE of the most cost effective tools available and It’s obvious WHY SO many businesses NOW leverage a WEBSITE. Business branding through the WEB will help YOU develop a stronger reputation to millions around the world. Potential customers will BE able to research your business and find good reviews about the product or service YOU provide. In fact. Consumers SAY they trust online consumer reviews second from personal recommendations (Nielsen advertising survey. 2012). Think of your WEBSITE AS an extension of your sales staff. Helping YOU nurture and generate leads by educating people on your products or SERVICES. EVERYDAY that passes potential customers are calling your competitors.