Harte-Hanks Direct Marketing

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Harte-Hanks has been providing direct marketing and advertising services since 1923. The company specializes in customer data management, database marketing solutions, market research, response management and digital analytic services. It offers services to the automotive, retail, health care, travel, telecommunications and pharmaceuticals industries. Harte-Hanks has a marketing research team that offers product design and development, brand positioning and messaging services. Additionally, the company is a distributor of shopper publications, including more than 1,000 editions in California and Florida. Its customer analysis services feature data mining, program evaluation, customer profiling, profitability analysis and digital analytics. Headquartered in San Antonio, Harte-Hanks maintains a presence in Grand Prairie, Texas.