Product Acceptance & Research

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Founded in 1960, Product Acceptance & Research (PAR) is a custom marketing research firm headquartered in Evansville, Indiana.  Our marketing research project directors treat you, the customer, as #1. We work closely with you from beginning to end of each project and knowledge is retained for follow-up studies. 

Primary Data Collection Methods Include   Telephone interviewing 70 line phone center, predictive dialer CATI, continuous monitoring Focus groups Staff moderators Mail surveys Database cleaning State-of-the-art mailing systems High-speed printers and inserters.

In-person interviewing, conducted nationally.

Home use tests.

For focus group studies, PAR can recruit and confirm respondents, provide a hostess and our facility, cater appropriate food, and audiotape, videotape, or record the groups via DVD.  Or, PAR can assist with more involved tasks such as screener and/or discussion guide development, moderating , and reporting. PAR has a staff moderator or can subcontract with outside moderators.

IN-STORE MEASUREMENTS & ANALYSES Market share studies Promotion evaluations, Distribution, pricing, display studies, Photo audits, Competitive reports Scanner data processing, Product pick-ups, Secret shopper, National in scopeIn-depth coverage of all ethnic areas

When you need to improve the timeliness and effectiveness of your mailing and lead fulfillment requirements, and when you want to get better reporting of information about consumers, ask PAR for an analysis of your present situation.We can develop a system to get the literature or samples that consumers request on their way within 24 - 48 hours.  The same system will also keep your management and sales force informed by sending them summaries by territory of consumer requests and mailings made.

Database Capabilities List acquisition, cleansing, and standardizing, Data mining / forecasting / modeling, Database integration, Workflow systems, Reporting - custom and standardized    PAR can create the database, then turn it over to the client - or we can update and maintain the database on our servers.  Either way, your data is in good hands at PAR. 

We have proficiency in these packages: OracleMySQLSPSSQuantumCATI Programming Microsoft Access & Excel