Brandtrust Inc

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Brandtrust Inc. specializes in helping companies understand and express their brand promise. It serves industries, such as consumer products, food and beverage, insurance, financial services, health care, pharmaceuticals, retail, transportation as well as utilities. The company has served many of the largest and best-known brands, such as Altec Lansing, Amway, American Bar Association, Benedictine University, DePaul University, Harvard Business Review, Loyola University, Carnation Instant Breakfast, American Family, Discover, Abbott Laboratories, Cardinal Health, Hewlett-Packard and Touchstone Energy. It adopts a collaborative approach, which makes it possible for the company to rapidly develop business solutions, such as strategic plans, communication plans, brand positions, brand architecture plans, brand rationalization plans and new product concepts.