Philly Franchising Co

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The Philly Connection is a quick service restaurant chain that has specialized in Philadelphia Cheesesteaks and other specialty sandwiches since opening its first restaurant in 1984 in Atlanta, Ga. The major growth of the chain did not begin until 1991. At that time the chain focused on developing the concept, improving the ingredients, expanding the menu, redesigning the logo and trademarks, securing new distribution systems, testing new equipment and revamping the story layouts and color schemes. Currently there are more than 200 franchised Philly Connection restaurants operating in six southern states. Philly Franchising Company advertises and promotes the restaurants, establishing advertising and marketing programs on national, regional and local levels. Regional Advertising Cooperatives are established to increase the buying power of the franchisee group within a particular regional market area.